Demand for Kia’s Lineup of Capable SUVs Remains Strong
IRVINE, Calif., May 1, 2020 – Kia Motors America today announced April sales of 31,705 vehicles, led by the Optima and Sorento models.
“Despite these uncertain times, Kia continued to outperform the industry in April and consumer demand for key products like Telluride and Seltos remained extremely high,” said Bill Peffer, vice president, sales operations, Kia Motors America. “Kia’s Accelerate the Good program will continue to provide valuable incentives, support initiatives and charitable giving to those affected by this pandemic and those that need it most. Our top priority continues to be the health and well-being of our customers, employees, dealers, partners and affiliates as well as that of the communities in which we work and live.”
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America has been the highest ranked mass market brand in initial quality for five consecutive years according to J.D. Power**, and is recognized as one of the 100 Best Global Brands by Interbrand. Kia serves as the “Official Automotive Partner” of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*
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*The Telluride, Sorento and Optima (excluding Hybrid and Plug-In Hybrid) are assembled in the United States from U.S. and globally sourced parts.
** Kia received the lowest rate of reported problems among mass market brands in the J.D. Power 2015-19 U.S. Initial Quality Studies of new vehicle owners’ experiences with their own vehicle after 90 days of ownership. Visit jdpower.com/awards for more details.
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